The Grumpy Baker

Public relation, social media, website

We have been partnering with The Grumpy Baker to deliver a multi-faceted digital and communications strategy for the family-run business, and its 10+ cafes and bakeries across Sydney and NSW. Included in our work to date has been issues management and communications development, influencer engagement, media relations, creative direction and photography management, social media strategy, content creation and channel management, and website management. We’re in the process of redesigning and rebuilding the website to maximise UX and engagement with customers. To date, we’ve delivered editorial to the value of $1.3 million, and social media content with more than 350,000 impressions.