Oborozuki

Brand repositioning & digital marketing

We engaged with fine dining French-Japanese restaurant with teppanyaki, Oborozuki to deliver a repositioning and digital marketing ecosystem refresh project. Activities delivered included rebuilding of brand story and USPS, a refreshed creative direction, new visual approach for digital channels (website, email marketing, social media), SEO and AEO audit and refresh of website, copywriting, and development of a six-month marketing plan.

We also created new content for website and social media (Instagram, Facebook), rolled out several brand-defining campaigns including a limited edition truffle menu which was so successful, the restaurant extended it for longer, and restructured the email marketing system with new content and automations plan and templates.