La Madonna

Public relations & social media

We represent French-Italian fine diner La Madonna in Melbourne’s CBD, and have managed both public relations and social media (organic and paid) during our partnership. Through a pitch-and-place and media/influencer visits program, we work to showcase the restaurant’s unique selling points, in its unique culinary direction, Michelin-trained Italian born chef Jacopo Degli Esposti, the refined yet approachable surrounds and location, the menu and sensational local produce, and the cool barrel-aged led bar. We’ve driven numerous campaigns and activities to date, including the relaunch of La Madonna 2.0, Who Is Elijah? cocktail partnership with Vanity Group, a Hendrick’s gin and dessert activation, truffle menu, and the launch of Melbourne’s only caviar degustation. When creating content for and managing the restaurant and bar’s social media, we achieved an uplift in content reach by 65% on Instagram and visits by 35% in the first month alone.