Holiday Inn & Suites Sunshine Coast

Public relations, photography & social media

In partnering with this hotel, our initial goal was to help rebrand it from a Holiday Inn Express to Holiday Inn, through a series of activities including communicating the change via media, engaging with influencers to create fresh content, managing a photoshoot with talent, and rebadging and relaunching Facebook and Instagram accounts.

Once rebranded, we created all-new graphics and social media content, including video, reels and carousel series, to roll out a new-brand strategy across channels. As part of this, we engaged several local businesses and brands in content collaborations, including giveaways, to grow reach and awareness. One of the Instagram giveaways we created received a huge 3,487 entries and generated 1,454 likes!

We also ran several paid social media ad campaigns and launched several new packages and offers into market.