Sydney Sofitel Wentworth

Paid social media management

Partnering with the marketing team at Accor’s Sydney Sofitel Wentworth, Seven Storeys was engaged to create and manage social media paid ads for an eight-month period. We created and conducted a diversified mix of campaign types (Awareness, Engagement, Traffic, Leads, Sales), taking a multilayered approach to target various touch points of the customer journey funnel from awareness to sales.

The result was a high volume of reach, traffic, engagement and multiple conversions, delivering 49 campaigns, reaching over 3.4 million targeted individuals, generating 85,000 web clicks at a low cost per click.

Jayson Heron-Smith, Commercial Director - “It's been a pleasure working with the Seven Storeys team. The results you've achieved speak for themselves, and we appreciate the professionalism, responsiveness and care you've brought to the partnership.”