Peppers Marysville Resort & Spa

Communications & public relations

We partnered with boutique hotel in Victoria, Peppers Marysville Resort & Spa on a public relations project to bring more awareness to the property in the lead up to snow season at nearby Lake Mountain.

As part of this project, we developed all-new media materials including bios, story angles, image library and a beautifully-designed itinerary for media and influencer visits, and drafted a dozen media releases and core pitches via which to engage. The result was coverage in a range of top tier media outlets, including The Today Show, Escape (Herald Sun), The Australian, nine.com.au, Explore Travel, Luxury Escapes, Secret Melbourne, Nova FM and Smooth FM. We also secured content collaborations with a handful of prominent Victorian influencers, including Kelly Arvan (@kellyarvan_), Khushboo Gupta (@momentswithkhush), and Siri Buskes (@melbournewithsiri).