Freshie Clubhouse

Pre- and post-opening marketing

When Freshwater Brewing Co. in Brookvale was bought by new owners, their first port of call was Seven Storeys to help take them through a renovation, rebrand and marketing project, from pre-opening through to reopening and beyond. Partnering with our favourite brand identity specialists The Bar Brand People, we created a new name, identity and positioning for the new hospitality venue developed to complement the existing brewery.

We developed and executed a full service marketing strategy, including very short turnaround time build of a brand new website, new social media channels and content, photography, email marketing, partnerships, graphic design, and product development.

The launch was very successful with more than 330,000 social media content views in the first two months of opening, and very packed weekends for the first three months.